Steph So, Chief Growth Officer at Shake Shack, blends technology, creativity, and hospitality to shape how guests experience one of America’s most beloved fast casual brands. Through digital innovation and menu development, she has become a key leader driving Shake Shack’s modern growth.br br Watch now to learn how Steph So blends hospitality with technology, why curiosity drives her decisions, and how Shake Shack keeps innovating without losing its soul.