The Times Square Alliance and One Times Square, the co-organizers of Times Square New Year’s Eve, along with presenting sponsor Planet Fitness, release multicolored confetti from the Planet Fitness Center Stage on Broadway. The colorful event is held in preparation for the release of 3,000 pounds of confetti at midnight on New Year’s Eve.br br Testing the air worthiness of the confetti is Countdown Entertainment President Jeffrey Straus, Times Square Alliance President Tom Harris, Jamestown and One Times Square Executive Sherri White, and Planet Fitness Vice President Brand Marketing Kay Pancheri with help from the Planet Fitness ambassadors.br br The 3,000 pounds of confetti released at midnight on New Year’s Eve will include thousands of wishes from individuals who have submitted them on actual confetti at the New Year’s Eve Wishing Wall in Times Square and via the Virtual Wishing Wall.