REGISTER @ For those of you out of town the event will be live on . WHERES WALDO? Finding Social Influencers & Decreasing your Costs Find, connect, empower! Then what? The WHERES WALDO Social Media Essentials panel dives into the next step - discussing the value of key social influencers in actions sports, where they are on your social network, and how targeting these potential brand evangelists will have a positive influence on your social media network and ROI.