In order to have an effective search engine marketing campaign, we highly recommend you install an analytics software. A great free tool available on the web is called Google Analytics. You can find Google Analytics at www.google.com/analytics. Here you will put in your information, including email address, your website address (your URL) and then it will actually give you the code with directions as to how to install the analytics code. Once you have installed the analytics code, it is important that you go into “edit settings” and establish your Google goal points. This may also be analytics settings. You will want to set your points as G1, G2, G3, G4 and indentify different goal areas. If you have more goal points than 4 on your website, you can actually install a second Google Analytics code as well as the first one and have 2 Google analytics profiles, allowing you 8 specific goal points.