The only free Keyword Research is the Keyword Research you do on your own. Keyword Research doesn't have to be scary. For those who have never done Keyword Research before, this video is a great starting point. Google Keyword Tool: SOMETHING LIKE A TRANSCRIPT HOW TO DO YOUR OWN, FREE KEYWORD RESEARCH FREE KEYWORD RESEARCH Knowing how to do some really basic keyword research is a huge asset to anyone who has a website. The information garnered through this simple online marketing secret helps site owners to understand how many people look for the subject being written about. Keyword research can also be a good wake up call to site owners reminding them just how immersed they are in their own industry’s jargon. This is a problem I understand well. As a search marketer who has been in the industry long enough to have been sapped of the ability to talk about internet searching in normal terms, I have made an effort to put this document in language that a person who has never heard of keyword research can understand. WHAT IS A KEYWORD? Search Engines like Google and Yahoo send little robots all over the internet called spiders. These spiders go page to page reading the content, and Google depends on complex algorithms they have written to determine what the page is about. When an user goes to Google’s homepage puts a phrase or a word into the search box and searches it, Google uses the information that it has obtained from all the pages that its Spiders have retrieved and delivers results to users based on what it thinks will give that user the most relevant website for their query. Millions and millions of searches are done every day. So it should come as no a surprise that some of those searches use the same words. Those phrases that people search are called keyword phrases. For simplicity, we call them keywords. The goal of any marketer is to identify keywords that are searched regularly and make a website rank well for them. There is way more to all of this, but you get the basic ...