To avoid potential embarrassments -- such as those faced by Rosetta Stone Inc., which had a successful public debut last year only to stumble later, when it lowered earnings guidance by 8 cents and postponed a $139 million secondary offering -- companies need to make sure they're ready for the "continued reporting obligations of a public company," explains Mintz Levin partner Jeffrey Schultz in The Deal's on-going video series about IPOs, shot on location at the NYSE Euronext.