Refer to other videos in the FAQ section for details on “WHO do I need to conduct ‘Customer Satisfaction Surveys’ to” and “What do I need to ask in Customer Satisfaction Surveys?” for more details on these two fundamental points. After developing a list of customers that you will include in the Customer Satisfaction Surveys and once you have determined WHAT your will be asking them, a best practice is to give advance notification of the upcoming Customer Satisfaction surveys to your customers. Giving customers a heads up allows them an opportunity to agree to participate and gather their thoughts on recent experiences.