LA based hip hoppers on the rise: Get Busy Committee (GBC), Epoch Films director Matt Lenski and the minds of Lifelong Friendship Society (LFS) recently locked arms on the video for the bands new single, "I Dont Care About You". All production, editorial and vfx took place at LFS in Williamsburg, Brooklyn.br Editorial began quickly after in LFS' Final Cut suite while their team of designimators simultaneously created crazy elements to be composited in Adobe After Effects. Once the cut was locked - crunch time began for LFS; around the clock animation, compositing and rendering in order to ship in time for Valentine's Day. This was the first time Lenski and the Friendship Society worked together. The combination of his vivid ideas and LFS' killer aesthetic proved they can clearly deliver quite the creation.br The video is intended for the web, but a censored version is in the works for kids everywhere.