Michael J. Emery applies NLP (neuro linguistic programming) approaches to personal development coaching via skype and telephone coaching sessions. NLP presupposes that humans have unconscious strategies that occur quickly and are experienced practically simultaneously through the five senses. In NLP, when someone sees someone they have strong emotions toward and almost instantly experience bodily discomfort such as a pain in the stomach or shortness of breath - this is referred to as a synesthesia. By changing theses unconscious responses to positive experiences, one can gain mastery of nearly any situation.