Part 4 (of 14): Creating a social media strategy, and the use of YouTube and video. Slides at: . I discuss how to create a true Social Media Strategy, and how the use of Video and YouTube is a great opportunity right now, but only if done the correct way. Don't forget abou our Social Media Strategy Workshops and DVDs () held in Florida, New York, Atlanta. The workshop is geared to helping the small business owner create their own social media program.