On October 21st, 2010, 3BL Media caught up with Avrim Lazar, President and CEO at Forest Products Association of Canada while attending the Canadian Business for Social Responsibility (CBSR) conference, Collaborating for Sustainable Change in Toronto. br br CBSR, a non-profit, member-led organization that mobilizes Canadian companies to make powerful business decisions that improve performance and contribute to a better world and 3BL Media, a leading CSR and sustainability communications company, have partnered to raise awareness about organization's efforts and progress around corporate social responsibility efforts.