Referral Based Marketing - Healthcare Physician Practice Management br br Integrated MedReps - Chad Schwarz, President and CEO br br IMR focuses on developing referral-based relationships with area physicians, hospitals, medical facilities and the community at large. Here, your practice's marketing representative will receive education, training, management and on-going support in the following areas: br br ■ implementing the 2 Ps of success methodology br ■ using the E.A.R.