Derene Allen on Marketing to Hispanic Consumersbr Commonwealth Club - The Commonwealth Club of Californiabr Derene Allen discusses Multicultural Marketing: Requirements and Realities.Effective marketing communication involves more than just language. Making successful connections with prospective buyers is not easy in an increasingly diverse consumer market. Sellers of programs, services or products, whether in the for-profit, nonprofit or government arenas, can significantly benefit from an approach that is conscious of cultural nuances.