Jeff Rudes: The Emotional Side of Denim Fairchild Fashion Group - Hollywood Roosevelt Hotel JEFF RUDES Founder & Chief Executive Officer, J Brand Inc. The denim market is undoubtedly one of the most unique sectors of the industry and for the first time ever, the leaders who have shaped the business will come together for one day, in one place with one agenda--to thwart the challenges of a tough economy and identify opportunities for global growth. The first-ever WWD Denim Forum will focus on everything brands and retailers need to know to successfully forge ahead.