This webinar focused on how some of the big guys use paid advertising to make money. You want to come out the gate acting like you have a good high traffic blog and always treat it that way.br br Your goal is to monetize every touch point possible but at the same time make sure your users get an enjoyable experience. The way to quantify everything is by focusing on earning costs per million or cost per million - the money you make per one thousand page views on your site, this is how you measure your CPM and you want to always think about how many eyeballs saw it (page views) and what did you make from those thousand page views.