A new startup launched recently in hopes of encouraging bloggers and advertisers to work together. It’s called Bloggers Compete and allows bloggers to compete about a given topic. br br As Pavan Katepalli, the startup’s CEO and Founder, explained to us, advertisers create contests around particular topics and encourage bloggers to write about them for a prize. The advertisers also receive a link back to their site and the opportunity to have their message spread across social media sites. br br In turn, the blogger gets a prize and recognition on Bloggers Compete.