Having NO cholesterol, being low in fat and salt, natural and organic rice is suitable to include in a diet for those watching their weight and trying to lower their cholesterol. Rice bran oil is rich in vitamin E and phytosterols, important elements in lowering cholesterol. This vital grain is a good source of carbohydrates and provides a wonderful energy boost. Some people are unable to tolerate the proteins found in wheat, barley, rye, and oats. These people choose foods that are gluten-free. All rice is gluten-free, making natural and organic rice the essential choice for people with gluten free dietary requirements.