Your Boy Peeing on the Seat? Gamify the Toiletbr The Gamification Summit - The Museum of Jewish Heritagebr Changing Behavior with Positive Reinforcement: Speed Camera Lottery & BeyondKevin Richardson, MTV br Our world is full of negative reinforcement and punishment for a job br done poorly. Games teach us that positive reinforcement works better forbr creating most kinds of behavior change and adherence. What about in thebr real world? How can we leverage those behavior-modification lessons br from games and apply them to our world to improve outcomes and get the br best out of people? Internationally-renowned designer Kevin Richardson br will share his vision for inspiring change through Gamification based onbr his experience and case studies, including his work designing the br sensational “Speed Camera Lottery” in Sweden.The Gamification Summit brings together top thought leaders in game br mechanics and engagement science. Hear what works and what doesn't in br this dynamic and fast-moving field through case studies, keynotes and br panels delivered by experts such as Gabe Zichermann (Game-Based br Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michaelbr Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). br Learn how game mechanics and the new science of engagement are rewritingbr the rules of brand marketing, product design and customer acquisition br and get your business in the game.