Kiip: Turning Virtual Rewards into Tangible Onesbr The Gamification Summit - The Museum of Jewish Heritagebr Real vs Virtual Rewards: The Battle Over Consumer Motivationbr br Samantha Skey, Recyclebankbr br Amit Fulay, Googlebr br Kris Duggan, Badgevillebr br Brian Wong, Kiipbr br Moderator: Christine Lagorio, Inc Magazinebr br Loyalty programs have historically offered physical-world rewards, and br the traditional wisdom says that consumers must be able to earn real br goods to be satisfied. Many even argue that location-based networks likebr Foursquare won’t reach their full potential until they can offer br tangible benefits. But is this true? Social and video games rarely offerbr free things as rewards, choosing to use the physical world as a revenuebr source (e.g. offers) instead of as a redemption path. Hear from br companies on the leading edge – and on both sides of the debate – share br their experience, research and data, and learn how you can best design br your rewards system to take advantage of changing consumer behavior.br br The Gamification Summit brings together top thought leaders in game br mechanics and engagement science. Hear what works and what doesn't in br this dynamic and fast-moving field through case studies, keynotes and br panels delivered by experts such as Gabe Zichermann (Game-Based br Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michaelbr Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). br Learn how game mechanics and the new science of engagement are rewritingbr the rules of brand marketing, product design and customer acquisition br and get your business in the game.