Doug Guthrie: Is Decentralization China's Secret Sauce?br L2 - Hearst Towerbr Module 1: Perspectives on Disruption: China's Emergent Luxury MarketDAVID CAREY | President, Hearst Magazines"Welcome"Davidbr Carey was named president of Hearst Magazines in June 2010. He is also abr member of the Board of Directors of Hearst Corporation. During his br tenure at Hearst, he was instrumental in the acquisition of more than br 100 magazines in 14 countries from Lagardére SCA, which greatly expandedbr Hearst's footprint in both the U.S. and internationally.Prior to joining Hearst, Carey was group president at Condé Nast, br where he oversaw that company's media properties targeted to business br and executive audiences. Carey led the printdigital startup of br Portfolio and Portfolio.com and, before that, he was vice president and br publisher of The New Yorker.Among other honors, Carey was named industry "Publisher of the Year"br by Adweek in 2011 and was selected by Folio as a member of its "Dream br Team" of publishing executives.br br Carey serves on the Executive Committees of the American Advertisingbr Federation and the Magazine Publishers of America. He is also a member br of the CUNY Graduate School of Journalism Advisory Committee. Carey is abr graduate of UCLA.br br DOUG GUTHRIE | Dean, The George Washington University School of Business"Opportunity in Perspective: Approaching China"An expert in the fields of management, economic reform br in China leadership, and corporate governance, Doug is the Dean of The br George Washington University School of Business.Previously, he served as Professor of Management at NYU Stern Schoolbr of Business. He also held a joint appointment as Professor of Sociologybr at NYU's College of Arts and Sciences. Doug has been a trusted adviser br of both multinationals and local Chinese companies and a student of br China for some 25 years. He is the author of Dragon in a Three-Piece br Suit: The Emergence of Capitalism in China, China and Globalization: Thebr Social, Economic and Political Transformation of Chinese Society, and br Social Connections in China: Institutions, Culture, and the Changing br Nature of Guanxi. He is currently writing China's Radical br Transformation: Economic Reform, Global Integration, and Political br Change in the World's Largest Nation, which is an in-depth look at how br China's government-driven form of capitalism has successfully overcome br traditional theories of development and helped China become the economicbr and political juggernaut it is today.In addition to NYU Stern, Doug has also taught at Harvard Business br School, INSEAD, and the graduate schools of business at Stanford br University, Columbia University, and Emory University. He received his br B.A. in Chinese Literature from the University of Chicago and a Ph.D. inbr Organizational Sociology from the UC Berkeley.DUNCAN EDWARDS | VP International Strategy, Hearst Magazines Internationalbr "China Through A New Media Lense"br br Duncan Edwards is president and CEO of Hearst Magazines International, abr unit of Hearst Corporation. Edwards is also executive vice president ofbr Hearst Magazines and vice chairman of the National Magazine Company br (NatMag), Hearst's publishing business in the U.K., and a member of the br Board of Directors of Hearst Corporation.br br As the largest U.S. publisher of magazines worldwide, Hearst Magazines br International publishes more than 200 editions for distribution in more br than 100 countries. Major titles include powerful brand equities like br Cosmopolitan which, with 60 international editions, is the br largest-selling young women's magazine and has more editions than any br other magazine in the world; Esquire; Good Housekeeping; Harper's br BAZAAR; Popular Mechanics; and Seventeen. In addition, Hearst Magazines br International publishes other titles through joint ventures, including br Men's Health and Runner's World in the U.K., Madison in Australia, and br The Robb Report in Russia and China.br br From 2005 to 2009, Edwards was chief executive of NatMag, which br publishes 20 magazines in the U.K., reaching 14 million adults. He br joined NatMag in 1989 and served in various executive roles since then, br including publisher of Company magazine, director of business br development and managing director.br br During Edwards' time at NatMag, the company grew from publishing nine br magazines in 2000 to 20 in 2009, through a mix of launches, acquisitionsbr and joint ventures. Its digital business expanded to include not only br online versions of its major magazines but also the U.K.'s leading br women's interest portal, handbag.com, and the leading consumer health br website, netdoctor.co.uk.br br Edwards spent the early part of his career at Media Week Ltd. and holds abr dual honors degree in geography and politics from Sheffield University.MAUREEN MULLEN & SCOTT GALLOWAY | L2br "L2 Prestige 100®: China"br br Maureen leads L2's research and advisory group and has benchmarked br andor developed digital and social media initiatives for over 300 br prestige brands. She began her career at Triage Consulting Group in San br Francisco. At Triage, she led several managed care payment review and br payment benchmarking projects for hospitals including UCLA Medical br Center, UCSF, and HCA. She has gone on to lead research and consulting br efforts focused on digital media, private banking, M&A, insurance br industry risk management, and renewable energy economics for br professional firms and academics. Maureen has a B.A. in Human Biology br from Stanford University and an M.B.A. from NYU Stern.br br Scott is the founder of L2, a think tank for digital innovation, and br Clinical Professor of Marketing at the NYU Stern School of Business br where he teaches brand strategy and digital marketing. Scott is also thebr founder of Firebrand Partners, an operational activist firm that has br invested over $1 billion in U.S. consumer and media companies.br br In 1997, he founded Red Envelope, an Internet-based consumer gift br retailer (2007 revs, $100mm). In 1992, Scott founded Prophet, a brand br strategy consultancy that employs over 250 professionals in the United br States, Europe and Asia. Scott was elected to the World Economic Forum'sbr "Global Leaders of Tomorrow," which recognizes 100 individuals under br age 40 "whose accomplishments have had impact on a global level." Scott br has served on the board of directors of Eddie Bauer, The New York Times br Company, Gateway Computer, and Berkeley's Haas School of Business.