I recently started a classified ad submission service. I was looking for a way to get the word out (other than just classified ads LOL!) I remembered that I had had some good luck in the search engines with press release marketing. However, I wanted an edge to my press release. I did not just want to submit the typical “internet marketing” self serving obvious seo only type press release. I wanted a shot of actual real journalists picking up my press release and re-publishing it on real sites that humans actually view.