This and many other Practical Social Media University training videos can be found at br One common mistake that small business owners tend to make is trying to cater to everyone in social media instead of establishing their own personal brand. We cannot over-emphasize the importance of branding in social media to help you make a lasting impression. This video covers the top benefits you'll receive for your small business from a strong brand!br br For more on the Founder of the Practical Social Media University, Steve MacDonald, please visit .