Can new media help the real estate industry? Years ago, you used to be able to place an ad in the paper and receive almost guaranteed results. At the time, that's where people's eyes were. Now, potential home buyers are spending their time on social networks like Facebook and Twitter instead of reading the local newspaper.br br It's for this reason that companies like Century 21 have expanded their public reach in to the realm of new media.br br This video was filmed during a live broadcast from the BlogWorld & New Media EXPO 2011 in New York.