Guy Kawasaki - The Tech Industry's First Evangelist

Guy Kawasaki - The Tech Industry's First Evangelist

Guy Kawasaki is the original technology evangelist. After championing Apple products from the inside, Guy has gone on to a career that recently includes co-founding Alltop.com and founding partner at Garage Technology Ventures. His recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions explains how to influence what people will do while maintaining the highest standards of ethics. The book explains when and why enchantment is necessary. It outlines the pillars of enchantment: likability, trustworthiness, and a great cause. You can also learn about launching your product, overcoming resistance, making enchantment endure, and using technology. And for those of you who want to avoid the spell of enchantment, there's a chapter on dispelling the magic of great products too.


User: Chris Pirillo

Views: 4

Uploaded: 2012-04-05

Duration: 43:47

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