Graffiti is so common today that even major corporations are engaging in it. Julius Zsako describes that The USA Today was among the many publications to report that spray-painted graffiti advertising by Coca-Cola had appeared on sidewalks during the NCAA Men's Final Four event. The graffiti was done with a commercial paint designed to hold up for several weeks at outdoor construction projects. The act was performed in violation of city ordinances. Is your neighborhood the next target? Graffiti books and graffiti experts define graffiti as vandalism because property owner permission is not obtained. Zsako, a life-long fan and consumer of Coke products, is proposing a boycott in order to prevent further graffiti vandalism by Coke.