- Game publishers care about profit more than just about anything else. Sure, we could argue that statement until I'm blue in the face and you're too tired to care, but that's the general nature of business. Publishers are responsible for turning a profit with every game they promote. A handful of classic game developers, some of which are behind the biggest titles in PC gaming history, have decided to prove that they don't need publishers, and Kickstarter is proving to be a capable source of the funds needed to get their projects off the ground and onto your gaming system of choice.