Four Seasons Sr. VP on the Importance of User Reviewsbr L2 - New York Times Buildingbr Brand and Media Case Studies: In an age where brands have the tools to generate compelling content and connect directly with consumers, advertising is becoming a tax that brands have to pay. Many brands are circumventing the publisher network by generating their own media and distributing it to online and social media “readerships” that are far bigger than those of traditional media. This half-day clinic explores case studies and best practices on how brands can generate meaningful content to connect directly with consumers.