- iTunes is undoubtedly the most popular distribution channel for any podcast. After all, its very namesake is derived from the iPod. Setting your podcast up on iTunes will open your show up to a much larger pool of subscribers than you might find otherwise. That said, iTunes doesn't actually host or distribute your podcast. You still have to manage the RSS feed and hosting of your audiovideo files yourself. The only thing Apple does is occasionally check your podcast's feed for updates and adds them to your podcast's listing in iTunes. In order to take your podcast from a simple media file to iTunes, you'll need to make sure a few things are in place. Here are some tips to help you set your podcast up in iTunes.