- The video is perhaps the most important component to your Kickstarter project page. Before reading anything, the majority of your page's visitors will hit play on the video posted at the top. If one doesn't exist, the chances of your project being funded are reduced significantly. These videos really do accomplish the difficult task of hitting a specific set of key points that separates a half-baked idea from a professional and realistic goal. Creating videos and regular updates while asking for audience funding is a challenge, but one that can be done.