The Question That Increases Sales Process Effectiveness - Ch. 26, Power Questions

The Question That Increases Sales Process Effectiveness - Ch. 26, Power Questions

Chapter 26 of Power Questions explores using a single question, “Why?”, to get at the heart of a client’s real problem. Clients often present a symptom, and ask for a specific proposed solution. But asking this power question—several times— will usually lead to understanding the higher-level need or goal that the solution is supposed to fix. The “Why?” allows you to diagnose the total problem with a sufficiently broad intervention. br br Andrew Sobel, the world's leading authority on client loyalty, has written the best-selling book, “Power Questions: Build Relationships, Win New Business, and Influence Others.” This book will help you strengthen the relationships with the key people in your life. The author’s website offers free downloadable Power Tools.


User: AndrewSobel

Views: 32

Uploaded: 2012-10-22

Duration: 01:28