Before implementing any strategy you'll need to create a strategy and determine which tactics you will use to attract strong leads. You'll also need to decide who your target market is and also be realistic in your budgeting and cost estimates. br br In this installment of the Marketing Tactics video blogs, Marc Carriere discusses the importance of Customer Lifetime Value and how it impacts upon your lead generation. br br For more blog videos and advice on marketing tactics check out www.whatsaleadworth.com br br To learn more about generating strong, reliable business leads, head to yourleadengine.com.