Next-Generation Auto-Blogging Tool Special Life-Time Offerbr br What kind of content does Article Builder produce?br br Excellent question! Article Builder produces high quality articles built around the topics and keywords that you give it. It's different from the old-style Private Label Rights (PLR) articles, though.br br The old PLR gives every member the EXACT SAME ARTICLES. Even if they are high quality, they're not different at all! That's not good for ranking in the search engines -- even if you're only using the articles to build backlinks to your site.br br Article Builder is different. Each article is built by weaving together snippets to build an article based on your category and subtopic choices.