Silvestrini Shares Useful YouTube Programming Techniquesbr L2 - NYU Sternbr Module 1: The Video & Celebrity LandscapeScott Galloway,  Founder, L2"Welcome"Dan Piech, Product Manager of comScore, Inc. br “Online Video by the Numbers: Where We’ve Come From, Where We’re Headed, and Why You Should Care"John Eaton, Halogen"Seeding Video via Influencer Networks"Rick Silvestrini, Brand Engagement Products, YouTube"Beyond Campaigns: Your Wholistic Video Strategy"Viral videos are making headlines as millions of people tune in online to watch them. Celebrities are emerging from unlikely places as the web turns from static pages to moving images. Video’s ability to entice and engage consumers is unparalleled, and this poses both opportunities and challenges for prestige brands.