In this specific video, you’re going to learn how to add a subscription form widget onto your wordpress site to gather leads.br Now, the purpose of a subscription form, is to build your mailing lists, and let’s say that you have a wordpress site about wedding planning. And you want to capture the people that come to your website. In order to do that, in order to keep up them and communicate with them, you need to grab their information.br Now, this is going to help you grab their information, because they’re potential prospects who can become consumers and customers later down the road.