Online Reputation Management For Resorts - Resort Reputation Marketing


How to Manage Your Resorts' Reputation the Right Way

A person is as good as their reputation. So is a business. This is why reputation management is key to improving your resort. Reputation management is far more than putting out glowing press releases in the hope of making your resort look good. The intent of reputation management is to manage your resorts reputation, both building up the good and mitigating the bad. Here are a few tips to improve the reputation of your resort – and your bottom line.

The first step in this process is to claim your name. Your business is inextricably linked to your company’s name and the names of your services. There are a number of websites that let you see if someone else is using your resorts’ name or product names. You need to claim them via copyright, trademark or formal incorporation before you can start managing your reputation. When there are two businesses using the same name, they are easily confused with each other – and complaints against the other business hurts search results for your business.

Hold contests to improve your business’ reputation. Reward those who give you the first positive review on a site like FourSquare or Yelp. Give coupon codes to those who generate the most referrals, or give coupons randomly to those who like your Facebook page. Give free product to those who create the best tweet or video about why your product is the best on the market. Contests generate excellent PR in return for little money, and they keep your site high in page rankings.