Check out this hilarious CGI created Ad campaign for Taste Inc called "PAUSED", by the talented team at Flipbook Studio!

Official Website - http://www.flipbookstudio.co.uk/
Facebook - https://www.facebook.com/pages/Flipbook/497189330292
Twitter - https://twitter.com/flipbookstudio
YouTube - https://www.youtube.com/user/TheFlipbookstudio

These ads were created for Taste Inc's new burger range, directed by our very own Ben Haworth. We were commissioned by Cheetham Bell JWT to produce all 3 adverts from their initial creative treatments; including filming, creating the computer games screen content and editing everything together in post.

We needed to create and animate characters that looked like they belonged in a video game and as such the facial animation style we created accentuated their slightly polygonal looks to add a little extra humour.

The voiceovers were provided by Matt Berry (IT Crowd, Mighty Boosh) and Peter Serafinowicz (Shaun of the Dead, Guardians of the Galaxy).

About Flipbook

We are a collective of directors, producers, designers, writers and artists who specialise in story telling through the medium of animation and visual effects.

We create stunning, innovative, cross-media content utilising high-end VFX, Animation and CGI. We've produced visual content for TV commercials, TV drama and factual programmes, film, promotional games cinematics, video games cut-scenes, interactive digital campaigns and print work for a multitude of different industry brands and products.

The real beauty of the content we produce is that it can be applied to pretty much any visual space -- the same procedures apply -- it just requires a little careful planning and a considered application.

Our team has an absolute passion for crafting immersive and beautiful visual experiences, but most importantly we understand the importance of developing firm and lasting partnerships with our clients. We thoroughly value the two-way dialogue these partnerships create and the great ideas that are generated as a result.

If you'd like more information then we'd be delighted to hear from you!