What Are The Expectations of Licensors and Licensees | Brand Marketing | Product Licensing

By : Pete Canalichio

Published On: 2017-03-29

4 Views

04:11

http://PeteCanalichio.com. Licensees expect that the licensor will approach the licensing relationship with a win-win attitude. Opportunities may seem "ripe for the picking" but the licensor expects the licensee to start with building the brand into the product first. The relationship is mutually beneficial if both understand their roles - and so, what are these?

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