The Brand Licensing Process - Step 1: Identify Where To Play

By : Pete Canalichio

Published On: 2017-07-07

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09:21

http://PeteCanalichio.com. Brand licensing can be very beneficial for both brands and licensees if done in a step-by-step manner. One important step is determining your brand's extendibility and identify what product categories it can sell in. Learn this step and all the crucial steps.

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