Most Common Pitfalls Licensees Watch Out For - Part 2 | Brand Strategy | Brand Licensing
By : Pete Canalichio
Published On: 2017-03-29
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03:52
http://PeteCanalichio.com. If the people who actually execute the program on a day to day basis are not made familiar with the contract, obligations could get overlooked. Thus, it is important that the head of an organization ensures everybody knows his/her role to get the approval on the licensed product. What are the social and quality compliance requirements of a license, for example?
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